Andréanne Lupien | Feature

Fine art and conceptual photography has been a prominent feature of many photographer’s portfolios. Combining ideas, themes and post-production, conceptual photography expands a photographer’s scope and allows for more creative freedom than a standard point and shoot photograph.

This week we discovered Andréanne Lupien, a conceptual photographer based in Sherbrooke, Québec. Mostly photographing in natural light, Lupien “loves to create stories.”

“I really like to work with people, to go outside find the natural light and look for nice places to transform into fairy tales,” she said.

“There’s no limit to imagination and I love that everything in my head can become an image.”


Conceptual photography is usually mastered with the art of a digital camera, tripod and a post-editing software such as Photoshop or Gimp. A tripod is placed at the front of the scene and various objects are manipulated and placed, with a photograph taken at each stage – the above image is an excellent example of that.

The key to conceptual photography is exploring a concept or idea – and sticking to it. A photographer has the tools to “distort reality” as Lupien put it. Each photographer will generally have their own “special sauce” and way they handle photographing a concept, but usually the lighting is kept the same for each image and anything that can be done out of post is preferred.

“I can play with perception and distort reality,” she said.

“I create magic during post production and constantly want to create new concepts my own way. I like to push myself sometimes with ideas that seem hard to do.”


As we continually explore as to what it means to be creative, Lupien believes that first and foremost (to create) is to make the artist themselves feel good.

“Creation is stimulating for us. It’s great to create! And then the next layer is to be able to share your work with other people and society. You’re sharing a piece of you. It’s very intimate and personal.”

The brilliant element to conceptual photography lies in the fact that the photograph or painting can be interpreted in many different ways, as Lupien explains.

“Everyone has their own way of perceiving things. It can touch someone very deeply. It can fill them with wonder, trouble them, make them feel good, lead them to question themselves. It can make them feel a whole spectrum of emotions based on their particular set of beliefs and life experiences.”


“I believe, without a doubt, that we need art in our lives and that it is just as important for the spectator as it is for the creator.”

“It’s like adding a bit of magic. I’m making magic my own way and hope to enchant others with my photographic creations. I want to create sparks in their eyes.”

If you’d like to see more of Andréanne Lupien’s work you can visit her social links below.