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What’s up Adelaide? Are you ready to be completely covered in colours? It’s time to paint the townred… pink, yellowandblueon Sunday May 19, 2013 when The Swisse Color Run cruises into town to cover the people of Adelaide in its multi-coloured glory. The five kilometre run is a ‘fun run with a colourfultwist’. Participants of all ages and fitness levels will be covered in colour by the time they’ve completed the course, located at the home of the V8 Supercars, Victoria Park Racecourse; it’s a seriously colourful experience!
UPDATE: Our image gallery from Sunday May 19 at the Victoria park Racecourse can be found here: The Swisse Color Run
About The Swisse Color Run
Inspired in part by the Hindu Holi festival, with its tradition of welcoming Spring by throwing natural coloured powders, The Swisse Colour Run guarantees a truly memorable experience as runners are showered in blue, yellow, orange and pink coloured powder at each kilometre stage, (made from 100% natural and safe food grade corn starch), turning their pristine white attire into a rainbow explosion of colours! Founded in the USA in January 2012, The Color Run kicked off its Australian tour in Melbourne in November 2012 as The Swisse Color Run. With Sydney, Perth, the Gold Coast and Newcastle already having become multi-colored in February, April and early May 2013, The Swisse Color Run will be visiting Adelaide on Sunday May 19 at the Victoria Racecourse.
Affectionately known as ‘The Happiest 5k on the Planet’, The Swisse Color Run marks the launch of Swisse’s charitable arm, The Celebrate Life Foundation. The Celebrate Life Foundation aims to raise funds that contribute to the promotion of health and happiness across Australia. Swisse hopes that the foundation can generate more than $1 million in charitable contributions over the next 12 months through The Swisse Color Run, and other fundraising efforts. The Celebrate Life Foundation is pleased to announce that Make-A-Wish Australia will partner with them as the joint major charity for the Adelaide event.
Make-A-Wish Australia is an organisation which grants the wishes of children and young people with life-threatening medical conditions to enrich the human experience with hope, strength and joy. The Foundation, in conjunction with The Swisse Color Run, will make a donation to Make-A-Wish Australia at the conclusion of the event, and encourage all The Swisse Color Run participants to join them in raising funds through the Everyday Hero website. National Manager Luke Hannan said, “We are delighted to bring this truly unique event to Adelaide. The Swisse Color Run is not a race – it’s not about competing or running a personal best, it’s about connecting with friends and family, being active and enjoying yourself.”
The Day of the Event
Kicking off at 9:00am, and then continue in a staggered fashion, with waves of 1,000 participants released approximately every five minutes thereafter. Adelaide event entries are limited to 10,000 and are expected to sell quickly, just as previous events have – including sellout events thus far in Melbourne, Sydney and Perth. Color Runners can enter The Swisse Color Run as individuals, or register as a team of four or more. Once runners complete the course, the fun and festivities continue with the ‘Finish Festival’. A coloured extravaganza of epic proportions featuring music and a family-friendly party atmosphere, celebrations culminate in a mass throw of colour powder packets, creating a cloud of rainbow colours. Importantly, there is also an area for runners to get cleaned up before leaving the course.
The Swisse Color Run Entry Type – Price
Individual – $55 Group rate (4 or more) Cost per person – $50 Kids under 5 – Free
Entry fees include:
– 1 White T-shirt – 1 White sweatband – Race bib number – The Color Run temporary tattoo – 1x colour powder packet for the Finish Festival.
Join The Fun!
You can register for The Swisse Color Run at their official Adelaide event website here. This website will also show you a map of the run and other event details. Participants can phone 1300 882 058 for any general enquiries about The Swisse Color Run.
The Social Side of Things
Join in the event on the day by interacting with The Swisse Color Run social media tags.
Facebook – The Color Run Australia Twitter – @TheColorRunAUS Website – theswissecolorrun.com.au Instagram– theswissecolorrunaus Pinterest – thecolorrunaus
We’ll see you there on the day! Look out for our photographers!
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